Director


Roxana-Da-CostaRoxana Da Costa

Director Of The Aveda Institute Victoria

Roxana’s career in the beauty and wellness industry began in 1995 following her graduation from the Esthetics program at the internationally acclaimed Aveda Institute Victoria. Roxana’s career journey has earned her the respect and admiration of many leaders in the industry.

Since her start as a professional Esthetician, Roxana has served several key roles, including Instructor, Supervisor, Skin and Spa specialist for Alternative Wares; formally an Aveda Distributor,  Education Director for both the Aveda Institute and Distribution and lastly her current position as VP of Education and Operations. Roxana has and continues to receive extensive instructional, technical and business training through Aveda Corporation and has also completed the Business Administration Program at the University of Victoria. She offers a well-rounded approach to teaching, and coaching and is always committed to creating a pleasant, supportive and safe learning and working environment. At Aveda Spa Congress 2004, Roxana was awarded the “Healing Touch Award” in recognition of her excellence in advancing Aveda Holistic Spa in sales and education.

In April 2009 Roxana embarked in yet another exciting and challenging venture by opening her first salon, Kazen Hair and Beauty. Here she offers a platform for new stylist to launch on their professional careers.

Roxana attributes her success to strong determination, passion and by staying true to the philosophy that “Learning never ends” and doing what she loves.