History


Founded in 1994 by Paul Da Costa, the Aveda Institute Victoria formerly the Paul Da Costa Institute was the first Aveda Institute in Canada. Located in a beautiful historic building in the heart of downtown Victoria, the Aveda Institute Victoria delivers an innovative education to meet the modern needs of our industry.

With a 95% graduation and placement rate our grads are career ready upon completion of the program. From the beginning the education has focused on teaching students with a combination of theoretical classroom style learning and hands on practical learning.  

Our cosmetology curriculum is innovative and current, we use an online learning platform called the LAB to keep our modern students engaged with an online forum for a creative learning experience. 

Aveda is more than products and the salon/spa experience, it’s a lifestyle. Founded in 1978 by Horst Rechelbacher, Aveda is based on the tradition of Ayurvedic medicine. Horst founded Aveda with a mission to create wellness through beauty with a conscience. Aveda became an environmental leader providing products for professionals that were good for them, their guests and the earth. Learn more about Horst and Aveda here!

The Aveda Institute Victoria also constantly strives to be an environmental leader, in 2012 and we were one of the first cosmetology schools to partner with Green Circle Salons. This salon focused recycling initiative has allowed us to divert our hair foils, metal color tubes, chemical color waste and hair from the landfill. Learn more about Green Circle Salons here!

In 2015 as part of our commitment to the planet we introduced a single use compostable towel to reduce our water usage and protect clean water. EasyDry towels are made from Eucalyptus wood fiber and decompose in 12 weeks. They are softer, more absorbent and more sanitary then the traditional cotton towel. Learn more about the water savings here!

Aveda’s philosophy of wellness, healing and social responsibility sets them apart from other beauty brands. Beauty is as Beauty Does.